Next-Gen Digital Marketing: Certified AI Tools & Strategy Course

This course integrates AI tools and techniques into traditional digital marketing frameworks, offering learners a competitive edge in the modern marketing landscape.

 Target Audience:
• Digital marketing beginners wanting to learn with AI
• Entrepreneurs and small business owners
• Freelancers and content creators
• Marketers aiming to automate and scale results using AI

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 Course Format:
• Duration: 11 Weeks (Self-paced)
• Modules: 11 Core Modules + 1 Bonus Module
• Delivery: Video tutorials, PDFs, quizzes, projects, AI toolkits
• Tools Covered: AI content tools (ChatGPT, Jasper, Copy.ai), AI for image and video (Runway ML, Midjourney, Canva), Marketing automation tools
• Outcome: AI-enhanced digital marketing portfolio and certificate

 Module 1: Introduction to Digital Marketing

Goal: Understand the fudamental digital marketing landscape and key channels.

Topics Covered:
• What is Digital Marketing?
• Digital vs Traditional Marketing
• Key Channels (SEO, PPC, Email, Social, Content)
• Career paths and opportunities
• The Digital Marketing Funnel (AIDA & TOFU-MOFU-BOFU)

Project: Create a Digital Marketing Mind Map
Quiz: Identify the right channel for various business goals

Module 2: Social Media Marketing

Goal: Master organic and paid social media strategies.

Topics Covered:
• Choosing the right platforms (FB, IG, TikTok, X, LinkedIn)
• Social media algorithms explained
• Organic growth vs Paid campaigns
• Facebook & Instagram Ads Manager basics
• Content scheduling tools: Buffer, Hootsuite

Project: Run a 5-day organic campaign on any platform
Quiz: Platform-specific strategies

Module 3: Foundations of AI in Digital Marketing

Objective: Understand the role of AI in digital marketing and identify where it applies.

Key Topics:
• What is AI and how does it impact marketing?
• Traditional vs AI-enhanced marketing
• Overview of AI technologies: NLP, ML, computer vision
• AI use cases across content, SEO, social, ads, and analytics

Tools Introduced: ChatGPT, Jasper, Google Bard
Project: Map AI tools to stages of the customer journey
Quiz: AI tool identification

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Module 4: Visual & Video Marketing with AI

Objective: Use AI to generate branded visuals and short-form videos.

Key Topics:
• AI image generation: Branding, thumbnails, ads
• AI video generation: Text-to-video, lip sync, avatars
• Automated video repurposing (YouTube → TikTok)
• Legal considerations and ethical use

Tools: Canva AI, Midjourney, DALL·E, Runway ML, Pictory, Synthesia
Project: Create a video ad using AI tools for a fictional product
Quiz: Identify appropriate visual AI tools per use case

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Module 5: Social Media Marketing with AI Assistants

Objective: Plan and schedule content with AI assistance.

Key Topics:
• Social media calendar generation with AI
• AI-based hashtag & caption generation
• Influencer discovery using AI tools
• AI-powered engagement bots (rules-based)

Tools: ChatGPT, Hootsuite, Buffer AI, SocialBee, Later, Predis.ai
Project: Generate and schedule 7 days of content for 2 platforms
Quiz: Match tools with campaign needs

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Module 6: SEO & Keyword Research with AI

Objective: Automate SEO workflows using AI for faster rankings.

Key Topics:
• AI for keyword research and clustering
• SEO content briefs and outlines with ChatGPT
• AI SERP analysis and topic modeling
• Backlink outreach templates with AI

Tools: Surfer SEO, SEMrush, Ahrefs, NeuronWriter, ChatGPT
Project: Generate an AI-based SEO plan for a blog
Quiz: Spot SEO-optimized vs poorly optimized AI content

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Module 7: AI-Powered Paid Advertising (PPC)

Objective: Create and optimize PPC campaigns using AI.

Key Topics:
• AI ad copywriting for Google & Meta Ads
• Smart bidding & automated rules
• AI for ad performance prediction and split testing
• Dynamic creatives with AI

Tools: Google Ads AI, Meta Ads, Copy.ai, AdCreative.ai
Project: Design 3 ad variations and simulate a split test
Quiz: Ad performance metric interpretation

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Module 8: Email Marketing & Automation with AI

Objective: Automate email sequences and personalization with AI.

Key Topics:
• AI for crafting email campaigns and headlines
• Segmentation and predictive analytics
• AI-powered autoresponders & customer journeys
• Spam filter optimization

Tools: Mailchimp, Brevo (Sendinblue), ConvertKit, ChatGPT
Project: Build a 5-part AI-powered drip campaign
Quiz: Troubleshoot email deliverability scenarios

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Module 9: Marketing Analytics, Insights & AI Dashboards

Objective: Use AI to interpret marketing data and forecast trends.

Key Topics:
• Google Analytics 4 + AI insights
• AI in customer behavior prediction
• Data visualization and reporting automation
• ChatGPT for data summarization and strategy refinement

Tools: Google Analytics, Looker Studio, Supermetrics, MonkeyLearn
Project: Build a performance dashboard with AI-generated insights
Quiz: Analyze campaign data and suggest improvements

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Module 10: AI-Enhanced Marketing Strategy

Objective: Build a full-stack AI-powered marketing strategy.

Key Topics:
• Integrating AI tools into a cohesive funnel
• Budgeting, automation and time-saving frameworks
• AI for competitor analysis and SWOT
• Future trends: Predictive marketing, conversational AI

Tools: Notion AI, ChatGPT, Smartwriter.ai, Jasper
Project: Create a 1-month multi-channel AI marketing plan
Quiz: Case study strategy breakdown

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Module 11: AI for Freelancers, Job Seekers & Business Owners

Objective: Monetize your skills and get AI marketing-ready.

Key Topics:
• Building your AI marketing portfolio
• Freelancing with AI (Upwork, Fiverr strategies)
• Pricing AI marketing services
• Pitching AI campaigns to clients
• Resume and LinkedIn optimization with AI

Project: Design a portfolio website showcasing AI-generated work
Quiz: Client briefing simulation

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Bonus Module: Ethical & Responsible Use of AI in Marketing

Objective: Understand ethical marketing, data privacy, and brand trust.

Key Topics:
• Deepfakes, misinformation, and trust issues
• Transparency and disclosure when using AI
• Copyright and intellectual property
• Building authentic brand voice with AI tools

Project: Draft an AI usage policy for a marketing agency
Quiz: Ethics scenarios and resolutions

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Final Capstone Project:

Create an AI-powered omnichannel marketing strategy for a real or mock brand, including:
• Website copy
• SEO plan
• 1-month social media calendar
• PPC ads
• Email sequence
• Analytics dashboard
• AI-generated visuals/videos

Submit as a portfolio case study for certification.

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Certification:

Upon completing all modules and the final project, learners receive a Certificate in AI-Powered Digital Marketing.

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Optional Add-Ons:
• Live AI tool walkthroughs (monthly)
• Access to AI prompt templates library
• Private student community (Slack/Discord)
• AI tool discounts & updates